About Us

Cali'Co. wasn't built in a boardroom. It was built on a shoreline.

Built by a family who grew up doing it the hard way. Second hand gear, tight budgets, cattle boat charters, Catalina Island, and six of us dangerously packed onto a 17ft skiff. From the SoCal piers, Yosemite, the Sierras, the Mojave Desert, Bahia de los Angeles, road tripping across America, and every road in between. This brand is our childhood wrapped up in every stitch.

We didn't start Cali'Co. to make clothes. We started it to hold onto something real. The smell of salt air before sunrise. A reel screaming on an open boat. A fire burning low while the desert goes quiet. The kind of moments that stay with you forever.

We're a fishing brand at heart, but built for everyone who lives a little wild. And if you look close enough at some of our designs, you might find something hidden, a nod to the ones who taught us the way.

Welcome to the crew. Let's chase it.

Chase Adventure Live Inspired Co.